Merch Aid x Jing Fong Collaboration

I created a dim sum cart illustration for t-shirts and tote bags to support Jing Fong, an iconic dim sum restaurant in Manhattan’s Chinatown, in a collaboration with R/GA’s Merch Aid. It showcases Jing Fong as New York’s dim sum cart. I used the restaurant’s famous facade and logo as part of the cart, and added steamers of my favorite dishes, including chicken feet, tripe, and shumai.

The merchandise sold out and helped raise over $40,000 along with other collaborations for other New York based small businesses. The tote bag design has been featured in GQ and Gothamist.